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News

New RFA Sumatran Arrives

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We're delighted that 100% Rainforest Alliance certified coffee from some very special origins is starting to arrive at the roastery. These new crop arrivals are exciting in their unique quality dimensions, and contribute to the distinctive flavours and aromas that you can only find in Muskoka Roastery blends. A good example is the new RFA Sumatra Mandheling Grade 1 from the Aceh province. In this part of Indonesia, coffee comes from small fa... Continue Reading

Investing In Our Future

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This month, we were pleased to host an event at our new factory in Huntsville that was focused on growth, investment and opportunities for young graduates. Muskoka has not been immune to the economic challenges experienced by much of North America, with more factory and resort closings. Against that backdrop, the announcements made today were welcome news for many members of the community who joined us at the roastery.   Tony Clement, who ... Continue Reading

Visit Us At Longo's

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Visit our newest retail location at Longo's in Maple Leaf Square, in the heart of Toronto. . If you live or work close to the ACC, 100% certified, handcrafted coffee is now available right at your doorstep.  Continue Reading

New Stores On Stream

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There is one consistent theme we hear from you over the phone, on-line and in person at events..."can you please make Muskoka Roastery Coffee available in (insert town here) because I want to buy it close to home." We've been listening, and broadening our retail availability in Ontario is our number one priority. In the last month we have added 17 new stores in southern Ontario ranging from Bright's Grove to Kingston. And, we expect to add mo... Continue Reading

New Website Up and Running

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This month we are proud to roll out our new website. Some of you who visit regularly will have noticed the site evolving page by page, and feature by feature. We hope that the transition didn't cause any inconvenience. We invite you to explore the new site and to try out some of the new features, including the Where to Buy store locator, the Contact Us message board and the Blog. The new Shop is now simple to navigate, reliably secure and also... Continue Reading

Global Importance of Canada's Boreal Forest

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A report from the Pew Environmental Group, published in March 2011, contains some interesting findings, as well as implications for us at the Muskoka Roastery. There are 5 mainly intact boreal forest regions on earth and Canada’s is the largest, accounting for 54% of the total. Our boreal forest contains 25% of the world’s wetlands, and more surface water than any other continental landscape. The tropical rainforest gets much more publicity, ... Continue Reading

Contest Prizes Awarded

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Congratulations to Erin Card of Ajax and Jean Hoult of Scarborough - winners of the Muskoka Roastery gift baskets. Both winners entered via the Cottage Life website and were chosen from among the 3000 entrants. We hand-delivered their hand-crafted prizes on June 3rd and were pretty pleased that our winners live about 10 minutes from one another. Jean is a past cottager and Erin is in the market for a cottage as we speak. Hopefully, our coffee... Continue Reading

New Print Advertising

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Our second print execution, Regina Island, broke in magazines in April. We shot the ad on October 12th, 2010 at Regina Island on Lake Muskoka. Most cottagers had already closed up at Thanksgiving and this was the final outing for Wenonah II before being shut down in Gravenhurst for the winter. So, it was quiet. Ross and Jean Purdy graciously agreed to welcome us to their magical little island and allow us access to the cottage which had alre... Continue Reading

New 10 Year Anniversary Refresh

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We are pretty proud that we have now completed 10 years of roasting coffee in Muskoka. To celebrate, we are introducing new packaging graphics which, for the first time, feature individual designs for each of our signature blends and flavours. The inspiration for the evolution in our brand colours came from Huntsville and Algonquin Park's most famous seasonal resident- Tom Thomson. His 'The Jack Pine' provided the colour direc... Continue Reading

New Print Advertising Breaks

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For the first time, we are using print advertising as we take our story to a wider audience. From February, our Fishing Hut ad started appearing in leading magazines. The ad was shot on January 18th, 2011 on a frozen Lake of Bays during what Environment Canada called a light snowstorm. To us it felt like something more than light; words like heavy, driving and steady come to mind. The hut itself was ‘handcrafted’ by our co-founder and assembl... Continue Reading