This section provides a space for us to post the latest news and updates on upcoming events. It also gives you the chance to share your stories and ideas about coffee, or your interaction with the Muskoka Roastery.
We love hearing from you. If you have a story to tell or an idea to share, please contact us.
This month we are proud to roll out our new website. Some of you who visit regularly will have noticed the site evolving page by page, and feature by feature. We hope that the transition didn't cause any inconvenience. We invite you to explore the new site and to try out some of the new features, including the Where to Buy store locator, the Contact Us message board and the Blog. The new Shop is now simple to navigate, reliably secure and also... Continue Reading
On June 1st, the whole MRCC team travelled to Bartlett Lodge to spend the day 'celebrating the natural splendour' of Algonquin Park. We spend a lot of time focused on the first part of our company mission, which is to ‘handcraft the best coffee’, so it is important for us to balance that out periodically with the second element of our mission statement. The day was refreshingly light on speeches, presentations and agendas, in favour of canoei... Continue Reading
When green (unroasted) coffee arrives at the Muskoka Roastery, it comes in jute bags containing 60-70kg of beans. But, that is far from the beginning, or even the end of the journey for the jute. Jute is a natural vegetable fibre grown primarily in the warm, wet monsoon climates of Bangladesh and parts of India. It has the advantage of being eco-friendly versus non-biodegradable polybags made from petroleum, or paperbags which require large q... Continue Reading
A report from the Pew Environmental Group, published in March 2011, contains some interesting findings, as well as implications for us at the Muskoka Roastery. There are 5 mainly intact boreal forest regions on earth and Canada’s is the largest, accounting for 54% of the total. Our boreal forest contains 25% of the world’s wetlands, and more surface water than any other continental landscape. The tropical rainforest gets much more publicity, ... Continue Reading
Congratulations to Erin Card of Ajax and Jean Hoult of Scarborough - winners of the Muskoka Roastery gift baskets. Both winners entered via the Cottage Life website and were chosen from among the 3000 entrants. We hand-delivered their hand-crafted prizes on June 3rd and were pretty pleased that our winners live about 10 minutes from one another. Jean is a past cottager and Erin is in the market for a cottage as we speak. Hopefully, our coffee... Continue Reading
Our second print execution, Regina Island, broke in magazines in April. We shot the ad on October 12th, 2010 at Regina Island on Lake Muskoka. Most cottagers had already closed up at Thanksgiving and this was the final outing for Wenonah II before being shut down in Gravenhurst for the winter. So, it was quiet. Ross and Jean Purdy graciously agreed to welcome us to their magical little island and allow us access to the cottage which had alre... Continue Reading
Hi,I LOVE your coffee!! After a strong recommendation from a friend, I bought a pound of Granite Roast: WOW! It is absolute perfection... just thought I'd tell ya'. Mike, Toronto Continue Reading
Our vocal chords are just now recovering from 3 days exhibiting at the Cottage Life Show in Toronto. It was great meeting so many new people and we thank everyone who stopped by to have a coffee and share some encouraging words. We are tabulating the entrants to the contest which gives you the opportunity to win a Muskoka Roastery Gift Basket including 9 bags of coffee and 2 travel mugs. The contest runs into May so to view the prize details a... Continue Reading
We are pretty proud that we have now completed 10 years of roasting coffee in Muskoka. To celebrate, we are introducing new packaging graphics which, for the first time, feature individual designs for each of our signature blends and flavours. The inspiration for the evolution in our brand colours came from Huntsville and Algonquin Park's most famous seasonal resident- Tom Thomson. His 'The Jack Pine' provided the colour direc... Continue Reading
For the first time, we are using print advertising as we take our story to a wider audience. From February, our Fishing Hut ad started appearing in leading magazines. The ad was shot on January 18th, 2011 on a frozen Lake of Bays during what Environment Canada called a light snowstorm. To us it felt like something more than light; words like heavy, driving and steady come to mind. The hut itself was ‘handcrafted’ by our co-founder and assembl... Continue Reading