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What Defines Us

Values

The rugged landscape of Muskoka was settled more than a century ago by men and women who were determined to build a new life. When our founder’s family carved out a homestead in 1862, a stones throw from the towering forests of what is now Algonquin Park, they were driven by a pioneering spirit that continues to this day.

Surviving by their wits and strength, as farmers and lumbermen, the family developed a fierce love for the land and a strong tradition of hard work; values that remain at the heart of the company.

For all of us at the Muskoka Roastery, our deep connection with Muskoka demands that we participate actively to preserve this legacy for future generations. We donate our time, services and at least 1% of our sales to grassroots groups who share our passion and values.


Mission

To handcraft Canada's best coffee — sustainably. 


Principles

  • Focus - We are a coffee company, end of story.
  • Determined - Competing against giant multinationals only serves to build our sense of conviction. 
  • Plough your own furrow - We will not be deflected by influences beyond our control.
  • Interactive - Our workplace is open to the public to keep us close to our consumers and customers.
  • Sustainable - We recognize that our business has an impact on the environment and each year we work to reduce this impact.
  • Choose the road less travelled - We believe there is almost always a better way and don’t mind blazing the trail to find it.
  • Positive & Passionate - About our brand and our mission.
  • Ethical - It goes without saying, but in the end nothing is more important.

Final Thoughts

Every day we try to operate in a way which is consistent with these beliefs. If any part of your interaction with the Muskoka Roastery is inconsistent with our values, mission or core principles, we would appreciate you contacting us to let us know. Our company was built on daily feedback with consumers and it remains critical to our success.

And, of course, we love to hear from you when your interaction is positive as well!