We Grind for Good

The Muskoka Roastery Coffee Co supports grassroots organizations with clear, sustainability-focused agendas and a commitment to creating meaningful, long-term change.

View our most recent project

When we created our 1% to Sustain budget in 2016, it was largely directed to community organizations. Our growth, fuelled by your support, means that this budget is now large enough to expand our funding to contribute in a more significant way to our sustainability mission.

We believe that the most direct path to real change is through building grassroots momentum.

Our funding goes to organizations that are focused on a specific goal, are not encumbered by layers of bureaucracy, and are committed to involve the public to influence change.

We support a wide range of projects under a broad heading of seeking to create a more sustainable future. We believe that initiatives that get individuals and communities involved and engaged will lead to positive impacts at the micro and macro level.

Even if the change starts with one individual taking a decision to take up hiking or canoeing, to experience Canada’s natural spaces more directly, we count that as progress. Engaged communities are much more likely to get involved in the larger challenges of climate change, biodiversity loss and environmental justice.

A long journey starts with a single step.

ARE YOU A GRASSROOTS GROUP?

We fund organizations that identify the root causes of problems and approach issues with a commitment to long-term change. Learn about our application process and what type of support we offer.

Get Funded

FUNDING CRITERIA

Our funding is focused on projects that:

  • set measurable goals and track progress
  • are action-oriented
  • focus on addressing root cause issues
  • engage the public to broaden involvement

We do not fund:

  • large organizations where our funding can not be directly linked to a specific project or is largely contributing to overhead
  • organizations without registered charity or not-for-profit status
  • research, unless it is directly supporting a sustainable action plan
  • projects that are solely focused on environmental education
  • conferences, event sponsorships or film festivals

We accept one proposal per group in our fiscal year (October 1 – September 30). Our typical grant size ranges between $5,000 and $20,000.

Submit a proposal

Our Projects

Parry Sound Friendship Centre Parry Sound Friendship Centre

The Parry Sound Friendship Center seeks to improve the quality of life for Indigenous people in an urban environment....

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Biophilia | Letting Nature Encroach on Us Biophilia | Letting Nature Encroach on Us

Biophilia, by definition, is the love of life and living things. In this film, join young architecture aficionado Lo...

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Green Cities Foundation Green Cities Foundation

  In 2018, Green Cities Foundation was born with the goal of protecting the environment, enhancing and increasing urb...

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Ocean Wise Ocean Wise

We need the ocean, the ocean needs us.

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We’re legally obligated We’re legally obligated

When we elected to become a B Corp certified company in 2020, we took the important step of holding ourselves account...

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Global Alliance for the Rights of Nature Global Alliance for the Rights of Nature

A movement whose time has come.

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#GenClimateAction #GenClimateAction

For the first time in Canadian history, a court recognized that climate change has the potential to violate Charter r...

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Canadian Parks and Wilderness Society Canadian Parks and Wilderness Society

The Canadian Parks and Wilderness Society (CPAWS) is Canada’s only charity dedicated to the protection of public land...

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The Challenge | 24 Hour Marathon Paddling The Challenge | 24 Hour Marathon Paddling

  The characters in the film range from semi-professional to first-time paddlers, who share a common bond of wanting...

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ECOJUSTICE ECOJUSTICE

Turning the tide on plastic pollution in Canada, one legal action at a time.

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HOWLING | CALL OF THE WILD HOWLING | CALL OF THE WILD

Howling is a film about people co-existing with the Algonquin Wolf, and the on-going battle to secure the future for ...

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FOOD BANKS CANADA FOOD BANKS CANADA

Muskoka Roastery has been a proud supporter of Food Banks Canada since 2017 - sending regular shipments of coffee to ...

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